Kickoff Marketing
our services :: Target Marketing
As the consumer landscape continues to change, many companies are forced to reevaluate their branding methods. The question on their minds: How do you reach the increasingly diverse and influential population? Beyond our expertise in general market marketing, we understand the nuances of the female and urban consumer market. We will work with you to develop a solid strategic plan to strengthen your connection, volume and loyalty among these critical target groups.
Female Target Marketing
Learning more about your female customers and how they buy can substantially impact the success of your product or service. We help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women's market. We will help you discover innovative products, concepts and strategies that will connect with this audience and open new doors for your company.
Urban Target Marketing
It is imperative that urban consumers see a brand as a culturally like-minded peer that participates and contributes to their community. Our approach goes beyond the "viral" campaigns of the late 90's. Innovative messaging, brand-building programs, cross channel marketing and a more compelling use of traditional and emerging media allow us to be effective. Our past experience working with Multicultural Marketing for Coca-Cola Classic, Managing the Global Sprite brand (a top brand among urban youth) and Black America Web (the top African-American targeted site among adults) enables us to help you develop the tools to truly connect and build lasting relationships with your targeted consumer.